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Privacy Notice & GDPR

Privacy Notice & GDPR

We respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how we, Great Mai Ltd, look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. A Glossary is provided to understand the meaning of some of the terms used in this privacy notice. 


1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
6. INTERNATIONAL TRANSFERS
7. DATA SECURITY
8. DATA RETENTION
9. YOUR LEGAL RIGHTS
10. GLOSSARY 

1. Important information & who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in a competition. 
This website is not intended for children, and we do not knowingly collect data relating to children. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. 
This privacy notice supplements the other notices and is not intended to override them.

Controller

Mai Dim Sum is a trading name of Great Mai Ltd.  
This privacy notice is issued on behalf of Great Mai Ltd so when we mention "Mai Dim Sum”, "we", "us" or "our" in this privacy notice, we are referring to the relevant department within Great Mai Ltd responsible for processing your data. Great Mai Ltd is the controller and responsible for this website. 
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below. 

Contact Details 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using the details provided below:

 Email address: x.yuan@greatmai.com

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.  Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at ico.org.uk.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you 

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

·       Identity Data includes first name, maiden name, last name, username or similar identifier, title. 

·       Contact Data includes the billing address, delivery address, email address and telephone numbers. 

·       Financial Data includes bank account and payment card details. 

·       Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. 

·       Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. 

·       Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. Usage Data includes information about how you use our website, products and services. 

·      Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. 
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected? 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

 Additional methods of garnering data from and about you include; 
·       Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: 

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

4. How we use your personal data  

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

·       Where we need to perform the contract, we are about to enter into or have entered into with you. 

·       Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 

·       Where we need to comply with a legal or regulatory obligation. 

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Wix to power our online store - you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy

.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Behavioural Advertising / Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

 You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 DO NOT TRACK : Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

You also have the right to withdraw consent to marketing at any time by contacting us. Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. 
Purposes for which we will use your personal data We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. 
We have also identified what our legitimate interests are where appropriate. 
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the adjacent table';

Purpose/Activity: To register you as a new customer or account holder on our website  Type of data (a) Identity  (b) Contact A lawful basis for processing including the basis of legitimate interest: Performance of a contract with you

Purpose/Activity : To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Liaise with you in relation to your order and any changes you need to be aware of Type of data (a) Identity  (b) Contact (c) Financial (d)Transaction (e) Marketing and Communications A lawful basis for processing including the basis of legitimate interest : (a) Performance of a contract with you 
(b) Necessary for our legitimate interests (to recover debts due to us)

Purpose/Activity: To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Confirming orders
(c) Asking you to leave a review or take a survey Type of data (a) Identity (b) Contact (c) Profile (d) Marketing and Communications A lawful basis for processing including the basis of legitimate interest : (a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

Purpose/Activity: To enable you to partake in a prize draw, competition or complete a survey
We may use External Third Parties, including MailChimp, to facilitate this.  Type of data (a) Identity  (b) Contact  (c) Profile  (d) Usage (e) Marketing and Communications. A lawful basis for processing including the basis of legitimate interest : (a) Performance of a contract with you 
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

Purpose/Activity: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)  Type of data (a) Identity (b) Contact (c) Technical
A lawful basis for processing including the basis of legitimate interest : (a) Necessary for our legitimate interests 
(for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation

Purpose/Activity: To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
We may use External Third Parties, including MailChimp, to facilitate this. 
We may also use third party market research companies. Type of data (a) Identity (b) Contact (c) Profile  (d) Usage  (e) Marketing and Communications  (f) Technical   A lawful basis for processing including the basis of legitimate interest : Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Purpose/Activity: To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Type of data (a) Technical  (b) Usage A lawful basis for processing including the basis of legitimate interest : Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Purpose/Activity: To make suggestions and recommendations to you about goods or services that may be of interest to you.   Type of data (a) Identity (b) Contact  (c) Technical  (d) Usage  (e) Profile. A lawful basis for processing including the basis of legitimate interest : Necessary for our legitimate interests (to develop our products/services and grow our business.

Third-party Marketing 

We will get your express opt-in consent before we share your personal data with any company outside of Great Mai Ltd for marketing purposes. 

Opting Out 

You can ask third parties or us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions. 

Cookies 

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

Change of purpose 
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you, and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table above. 
·       Internal Third Parties as set out in the Glossary. 

·       External Third Parties as set out in the Glossary.. 

·       Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. 

Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. We will notify you in the event of any of the actions in this provision occurring. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers 

Some of our External Third Parties are based in the US outside the UK & European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the UK & EEA. 
Whenever we transfer your personal data out of the UK & EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

·       We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. 

·       Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in the UK & Europe. 

·       Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between UK, Europe and the US. For instance, MailChimp, Google Data Services & Amazon Data Services, are certified providers.  Please Contact us if you want further information on the specific mechanism used by us when transferring your personal data out of UK & the EEA.)

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. 
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 
We implement a variety of security measures to maintain the safety of your personal information when you submit a request, place an order or enter, submit, or access your personal information. 
These security measures include: password protected directories and databases to safeguard your information, SSL (Secure Sockets Layered) technology to ensure that your information is fully encrypted and sent across the Internet securely or PCI Scanning to actively protect our servers from hackers and other vulnerabilities. 
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. 
After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

8. Data retention

How long will you use my personal data for? 
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. 
In some circumstances you can ask us to delete your data: see [Request erasure] below for further information. 
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please refer to the ICO website to discover details on your following rights;

·       [Request access to your personal data].

·       [Request correction of your personal data].

·       [Request erasure of your personal data].

·       [Object to the processing of your personal data].

·       [Request restriction of processing your personal data].

·       [Request transfer of your personal data].

·       [Right to withdraw consent]. 

If you wish to exercise any of the rights set out above, please contact us or update your settings via your account on our website www.maidimsum.co.uk

No fee usually required 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

Time limit to respond 

We try to respond to all legitimate requests within 28 days. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary 
Lawful basis

Legitimate Interest 

FULL BASIS means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us 

Performance of Contract  means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 

Comply with a legal or regulatory obligation  means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. 

THIRD PARTIES 
Internal Third Parties 

Other companies Great Mai Ltd work with, and who are based in England and Wales and provide business administration services and Marketing. 
Great Mai Ltd will be responsible for www.maidimsum.co.uk website and any marketing and Data held on the data subjects. 

External Third Parties 

·       Service providers are acting as processors based in England and Wales who provide IT and system administration services including hosting of data and advising on cybersecurity and data privacy. 

·       Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, bookkeepers and insurers based in England and Wales who provide consultancy, banking, legal, insurance and accounting services. 

·       Market researchers and email service providers, including MailChimp, who act as processors. HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

 

YOUR LEGAL RIGHTS

You have the right to: 
Request access  to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 


Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to

erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

Object to the processing  of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 


Request restriction of processing  of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 


Request the transfer  of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 


Withdraw consent  at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.